Sunday, May 29, 2016

Short Subject: Music to My Ears (2014)

My favourite of the Rainbow Rocks shorts!

Just like the last two shorts this is a music video, but unlike those this song has no lyrics and focuses on a secondary character firmly outside the main group.  That’s great because it allows the audience to learn more about the human world and why we should want to see another film about it.  The lack of lyrics, and dialogue,  lets the beat dictate the story as the visuals match up to it, and it’s great fun to watch.  I also love the ironic ending of DJ getting her headphones taken away and then putting in earbuds instead.

Finally I really like the lack of merchandising push I get from this short.  Since it focuses on a side character that probably won’t get a lot, if any, doll lines we don’t get a bunch of gaudy outfits or an ear worm song to help sell the soundtrack.  To me it feels like this short exists because the creators wanted to tell a story in a fun way as opposed to being told to make something that moves merchandise.  

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